09 October 2018
Sony approaches TDSAT claiming losses after Disconnection of 32 Channels by Tata Sky, Starts an Ad Campaign for Consumer awareness
The deadlock between Tata Sky and Sony Pictures Networks India (SPN) went into muddy waters when the direct-to-home (DTH) platform removed 32 channels of Sony Pictures Networks India (SPN) and three from the India Today Network because the negotiations on the Reference Interconnect Agreement between parties could not reach a suitable conclusion. TV channels such as Sony Entertainment Television, SAB, Max, AXN, Sony Pix, Aaj Tak and India Today TV distributed by SPN were taken off the air by Tata Sky on October 1. SPN has further blamed Tataky for complicating matters and “not acting in consumer’s interest”, as subscribers now have to give a “missed call” to continue watching SPN channels they have already paid for.  Tata Sky has kept 10 SPN channels (SET, SET HD, Sony SAB, MAX, Sony Six, Sony Ten 1, Ten 1 HD, Sony Ten 2 HD, Sony Ten 3 and Pix HD) and one India Today channel (Aaj Tak) on the platform.  Several subscribers on platforms like Facebook and Twitter have complained that the phone number provided by Tata Sky is continuously busy or not reachable, and that the customer care service has crashed. The matter is even being heard and is sub-judice in the Ld. Telecom Disputes Settlement and Appellate Tribunal where both SPN and Tata Sky are arguing their perspective in the matter with full gusto. It is also pertinent to note that SPN has started a campaign feat Harsha Bhogle and various other celebrities involved in Sony Channels on major Platforms making its consumers aware of the fact that Tata Sky is not showing their favourite Sony Channels and that they should demand the same from the Operator. The negotiations should arrive at a suitable conclusion soon with the big ticket India Tour of Australia that will be telecast on SPN Sports channels beginning in November of 2018.